The “Bisht” is a symbol of dignity and elegance.
A royal fragrance connected to the grandeur of the place and the majesty of its presence.
1373 reflects the establishment date of the Saudi Council of Ministers. The numbers in the logo symbolize this venerable date, linking it to the unique renewal leap followed by the brand in manufacturing, developing, and releasing its products, especially in a fragrance that emulates the scent of the Council of Ministers' atmosphere, connected to the grandeur of the place and the majesty of its presence.
The logo was designed with characters that reflect these connotations by elevating and dignifying the numbers, drawing them with an expanded dish and modern characters, and the strength of the final composition of the logo. The logo is characterized by the quality of its design and its uniqueness, reflecting the quality, distinction, and authenticity of the products bearing this brand.
The perfume 1373 is associated with the "Bisht," which is considered a prestigious Saudi heritage, complementing grandeur, and symbolizing dignity and high status. It is a testament to cultural and social wealth
