Al-Diriyah, the Jewel of the Kingdom
A history deeply rooted, we envision through it the future of the land of kings and heroes.
1727 is a unique fragrance distinguished by its fresh and distinctive scent, making it leave an unforgettable impression. Inspired by the ancient roots and heritage of the city of Al-Diriyah
The logo for the fragrance edition is designed to reflect the founding history of the first Saudi state. The fragrance carries the essence of the kingdom’s ancient past, along with the scent of contemporary glory, whether in the visual image of the packaging or its printed image.
The fragrance 1727 is considered an ideal choice for those seeking an attractive and distinctive scent. It can be used for both special and formal occasions to add a touch of elegance and beauty. It can also be used in daily life as a vibrant and energetic fragrance, as it is characterized by high longevity that lasts for a long time
