The concept of Perfume 1727 embodies a belief in the leadership’s direction to enhance our deep-rooted heritage through effective partnerships built on collaboration. The aim is to make Diriyah a landmark and an icon for Saudi Arabia, symbolizing the unity of Saudis, something they take pride in and aspire to develop into a global and exceptional attraction.
The identity of Perfume 1727 is built upon essential symbols that reflect a vibrant and continuous cultural harmony. These symbols include (Najdi architecture, palm tree, falcon, camel, and the Saudi flag).
The fragrant aura is crafted from the land of kings and heroes: Bana’s 1727 perfume stands out with its captivating and distinctive scent that leaves an unforgettable impression، Inspired by the roots and heritage of the city of Diriyah, its unique and exceptional olfactory composition makes it an ideal choice for both men and women who appreciate warm and stunning fragrances.